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RevX increases in-app transactions & engagement for Kartrider Rush+, Nexonโ€™s mid-core racing game

153%
Increase in reach (impressions served)
102%
Increase in in-app conversions
~50%
CPIR achieved below the targeted rate

"RevX์™€ ๊ฐ™์€ ํŒŒํŠธ๋„ˆ์™€ ํ•จ๊ป˜ ์ผํ•˜๋Š” ๊ฒƒ์„ ๊ธฐ์˜๊ฒŒ ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
๊ทธ๋“ค์˜ ์•ฑ ๋ฆฌํƒ€๊ฒŸํŒ… ์„ฑ๊ณผ๊ฐ€ ํšจ๊ณผ์ ์ด๊ณ  ํšจ์œจ์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค.

RevX๋Š” ๋งค์šฐ ํ˜์‹ ์ ์ด๊ณ  ํˆฌ๋ช…ํ•œ ์ฑ„๋„๋กœ ํ™•์ธ๋˜์—ˆ์œผ๋ฉฐ ์•ฑ ๋‚ด ์ฐธ์—ฌ๊ฐ€ ์ฆ๊ฐ€ํ•˜๋Š” ๊ฒƒ์„ ๋ณผ ์ˆ˜ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
๊ทธ๋“ค์˜ ์„œ๋น„์Šค์™€ ์„œํฌํŠธ์— ๋งค์šฐ ๋งŒ์กฑํ•ฉ๋‹ˆ๋‹ค."

- Woochang Lee

Team Leader

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